Dear Dr. Del:
In the 1967 season the Denver Broncos redesigned their uniforms
and wore helmets without a logo. In 1968 they came up with the "D"
logo with the horse inside. Why did they eliminate the logo for that
1967 season?
thanks, Tom E.
Dear Tommy:
Good observation. In fact the 1967 Bronco helmet might be the answer to
an interesting trivia question: Who was the only NFL or
AFL team who did not wear a logo on their helmet for an entire season
after previously wearing a logo on their helmet in a prior season?
We will answer your question with information straight from the (Bronco)
horse's mouth. According to legendary coach Lou Saban, he was hired by the
team prior to the 1967 season and given a 10 year contract as head coach
and general manager. He was also given instructions and the authority to
entirely revamp the struggling Bronco organization which prior to 1967 had
won only 26 of its first 98 games since the team started play in 1960. Lou
immediately implemented a two year plan to design and build new training
facilities, modernize the stadium (including replacing the antiquated
locker rooms) and increase capacity from 32,000 to 50,000, upgrade the
office, scouting and coaching staffs and completely overhauled the playing
roster with upgraded talent. Lou felt it was also important to completely
redesign the player uniforms as part of this major effort to change the
image of the organization. Although Lou was able to redesign the uniforms
prior to the start of the 1967 season, with all the other changes being
made, there was not enough time to redesign a new helmet logo and this
task was postponed until the next year. Rather than use the team's old
"bucking" bronco logo which Lou felt was too symbolic of the previous
organization he decided to leave the team's new royal blue helmets
logo-less for the 1967 season. An artist was eventually hired to design
the new logo and the resulting "D" logo with the puffing horse head was
approved and implemented at the beginning of the 1968 season.
Editorial comment: (Not that you
asked for it Tommy but we just couldn't resist)
We at Helmet Hut appreciate the Bronco's efforts to change their image
where their image needed changing such as the aforementioned facility and
personnel improvements. But we do not agree that you need to change things
that are not broken just for the sake of change. Those 1962 regular season
uniforms were classic should have never been changed. Even the minor
"fancy detailing" that was added in 1966, prior to the Saban era, was a
mistake. Perhaps the Broncos have finally been taught a lesson about
excessive uniform redesign. The team allowed Nike to redesign their
uniforms for the 2000 season and the running shoe company (what do they
have to do with uniforms anyway?) ingeniously created a new pant stripe
style that unintentionally (we think not) metamorphoses into the Nike
"swoosh" when a Bronco player assumes his three point stance prior to the
start of a play. Now that Nike no longer licenses the Bronco's uniform it
must be somewhat embarrassing for the team (and the league) to
"unintentionally" advertise the Nike logo on their uniforms prior to each
play. And especially since all the NFL uniforms are now licensed by Nikes
main competitor Reebok! MESSAGE TO THE NFL -- PLEASE LEAVE THOSE CLASSIC
UNIFORM STYLES ALONE.
Dear Dr. Del Rye,
I'm a regular visitor to your site and I wonder is you can confirm
a suspicion I have. In photos of the Denver Broncos helmets from the
1970s, most of the players appear to have a V-cut incision at the top
of their Riddell nose bumpers, so much so that the word "Riddell" is
not visible. I'm assuming this has to do with an air inflation valve
located behind the nose bumper and that this was something the
equipment manager did to make his life easier.
Can you tell me if this is the case? Were the Broncos wearing some
type of air-inflation helmet during that period?
Thank you.
Bill K.
Colorado Springs
Dear Mr. K.:
You are correct on all counts. In 1970 Riddell introduced their
first protective air and fluid cell helmet. It was named the
"Micro-Fit" helmet. It was also the first Riddell helmet to use the
now conventional "Wildcat" sweatband which replaced the diminutive
nose snubber pad used on prior suspension type helmets.
The "Micro Fit" helmet had a series of protective inflatable air
cells and permanently sealed fluid filled cells rather than the heavy
cotton webbed suspension system used in the traditional Riddell
suspension helmet. The inflatable cells were located in the front, top
and rear of the helmet. Properly inflated, these cells precisely
conformed to each player's head shape to provide significantly
increased protection. The front inflation valve was located directly
behind the "Riddell" logo that was stamped on the "Wildcat" sweatband.
It was hard to access the front inflation valve because it was blocked
by the sweatband. The front inflation valve was also to the one that
required the most frequent access; the front of the helmet incurred a
majority of the collision force during play which often resulted in
a loss of air pressure in the front protective cell. The Bronco's
simply cut a "V" shaped slot in the sweatband that allowed direct
access to the valve. Most other teams forced the sweatband slightly
forward until the inflation needle could be angled behind the
sweatband and into the inflation valve.
In 1983 Riddell redesigned the front padding system for this (and
their other models) helmet replacing the inflatable front cell with a
solid cushion pad that fitted in a newly added pocket of the
sweatband. Riddell renamed the helmet the "M-155" and the non
inflatable front pad system is still used in their current "VSR-4"
helmet.
The original "Micro Fit" helmet offered superior protection to a
players head compared to the traditional suspension helmet and a
majority of Bronco players wore this helmet in the 1970s. The helmet
did have several drawbacks including leaking air valves, unfavorable
impact during cold weather on the fluid material, and the significant
increased weight of the helmet resulted in more neck sprain type
injuries especially with younger or non professional athletes. Most of
these problems have been eliminated over the years with the
development of improved air valves and elimination of the fluids
filled cells.
Dear
Doctor:
Here is a question I
haven’t seen before and I think it applies to the old suspension era as well
as to today’s type of helmets. In fact, it might apply more to the older
helmets because there were more styles and companies to choose from. Okay, on
any NFL team or even college team, who was the one to pick the type of helmet
that would be worn for that year? Was it the equipment manager, the coach, the
athletic director, the team owner (in the pros)? Also, who decided on the
colors and things like that? I love the new store, thanks, just looking at the
things there is great.
Rocco F., Detroit, MI
Rocco,
We have staff members from
the glorious state of Michigan and the Detroit area so its always great to hear
from a loyal HELMET HUT fan from that area. Go Lions! This question covers a lot
of ground but like most other bureaucratic organizations, decisions regarding
uniform appearance can be made by one or many individuals. The changes in
college helmet design was covered in the November 19, 2004, edition of ASK DR.
DEL RYE but here is a summary with a bit more information:
In most cases when a new
coach is hired at the college level, they are given a free hand to bring in the
assistant coaches they want, and often, their choice of athletic trainer,
strength coach and other supportive personnel. At Indiana University for
example, while the athletic trainer is under long term contract, the new coach
Terry Hoeppner, hired Dean Kleinschmidt who has the title of Athletic Trainer
For Football because Dean was the man that Coach Hoeppner wanted in this key
position. The newly hired coach, unless there is a very established tradition of
having a certain helmet appearance at that school, will usually be given the
discretion to change the uniform design in accordance with his preference. Thus,
if you look at the history of college helmet design, the schools with a history
of losing a lot of games and making a lot of coaching changes usually have the
most frequent number of helmet design changes. This is a reflection of each
coach “starting with a new slate” or putting his own stamp on the program. A new
AD might also want a change to mark his or her entrance to their new position in
the program.
In the pro ranks, any
uniform changes must now be cleared by the league itself. The NFL marketing
agreement is such that any helmet design changes cannot be made by the
individual teams because it might in some way hurt the national marketing scheme
of the NFL licensed products. The mass marketed merchandise is presented and
sold as part of an overall league package and thus, any changes must be approved
to coincide with the marketing package. This might make you wonder who was
making such decisions when the Seahawks made their recent uniform color scheme
change! Adding black trim or more black to the current uniforms is a reflection
of the marketing that follows the national trend towards providing males between
the ages of 14 and 30 with clothing that is black based or has more black trim
as this current fashion trend is a driving force in the garment market place.
This is why teams such as the Eagles, whose primary color is green, has seen
their helmets and jerseys slowly creep towards black. Their very dark green
jerseys and alternate black jerseys are almost indistinguishable and you would
be hard pressed to call their current helmet color “green” as the black accent
has “muddied” it to the point where it no longer is the “Eagle green” that they
have proudly worn for so long.